The Franklin Project came to frog with the goal to establish the Service Year as a rite of passage for all young Americans through an online tool that would bring young people, organizations and funders together. With funding from Cisco, they asked frog to help them craft a vision for the long term platform.
Through qualitative research our team established key insights and opportunities based on the needs and attitudes of key users (youth, orgs and funders). Post research, we converted findings into a concept and design sprint, with the goal being to deliver not just a set of screens but an inspiring and galvanizing simulation.
Building off of principles of personalization, growth, simplicity and youthful energy, our team created a design language and interaction model that put the hero at the center of the show. Using a concept of Journeys, rather than campaigns or profiles, we created a model that was both functional and meaningful.
In order to handoff a vision that our clients could use not only to establish need but also to inspire potential investors and partners, we created a video UI simulation that brought the screens to life and helped to convey the overall story. The video was shown at a workshop of technology leaders and helped secure funding for a $6 million development phase of the new platform.
This project is part of frogImpact, where we work with social innovators to design solutions, systems, and strategies that deliver meaningful and measurable impact.
My role was leading the concept generation, stakeholder interviews, trendscraping, field research, and storyboarding for the vision video.
Visual design by Constance Smith, Lynda Lucas, and Brooke Ellis.